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As soon as I saw gluten free Joe-Joe's on the shelf at Trader Joe's, I grabbed a couple boxes. But Trader Joe's is a complicated place for gluten free, so I knew I had to investigate before giving them to my son.
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Packaged gluten free products can be tough to judge, and the truth is that I don't really buy too many of them (as you might guess, I do plenty of gluten free recipe testing around here!). But I do shop at Trader Joe's almost every week, and I'm super grateful for the products they white label, like gluten free old fashioned rolled oats.
But Joe-Joe's are Trader Joe's version of Oreo chocolate sandwich cookies. That means that they're not a white-labeled product (when one company buys another's branded product, but puts their own name on it as agreed upon between the two companies – like the Trader Joe's All Purpose Gluten Free Flour which I reviewed here).
Trader Joe's makes these cookies itself. I don't like Trader Joe's “No Gluten Ingredients” designation, which basically means only that the product is free of super obvious sources of gluten. And even if it doesn't state on the package that one of their proprietary products is made on shared equipment or in a shared facility, it very well may be. I have found that out the hard way myself. Really, they could do better and I wish they would.
But I also know that Trader Joe's won't sell any products if it can't offer a great quality product at a great price. I wanted you know to know if you could trust this product, so I investigated.
Since you can't call Trader Joe's directly, there are a couple ways to go about a reconnaissance mission about one of their products. First, you can ask an in-store employee to call Trader Joe's customer service directly. They will get through right away, and will get some form of an answer. But when I did that with these cookies, I was told that they were made on shared equipment and nothing else. I told my son that he most likely wouldn't be able to eat the cookies, but that we would wait for the results of my second inquiry: You can send an email through their online contact form. It took them nearly a week to respond, but when they did, it was worth the wait:
My celiac son went to school with some Gluten Free Joe Joe's in his lunch box today. Meanwhile, I thought he'd be so excited but he said that if it's all the same to me, next time he'd rather have some of my gluten free cookies instead. Chalk it up to … you can't really win. You can just keep trying! Oh, and they taste pretty close to Oreos, too, with a nice snappy chocolate wafer and a creamy center. And cheaper than K-Toos. Worth a try!
Whooo HOoo
Qof all the grocery chains I trust Trader Joes food labeling the most! I have celiacs and allergic to wheat and react quickly after eating. I have never gotten I’ll from anything purchased from TJs.
Autofil sticks again! Of not qof and ill not I’ll! Autofill can be a big pain!
I don’t consider 20ppm “gluten free”.Neither does my gastroenterologist.
I’ve found staying away from products done on shared equipment is the only safe practice.
I may be more sensitive than most.
I tried some “Nut Thin” crackers with the 20ppm label.
It was a bad gastric adventure for me.
Glutino makes a good Oreo GF cookie.
Thanks for the info! I’m a very sensitive celiac who is dairy free. I have eaten Joe Joe’s many times with no ill effects. Just had some last night…no problems!
Are they dairy-free also?
I was wondering as well. I can’t seem to find the ingredient list anywhere on the internet. The non-gluten free ones appeared dairy-free, though.
The label says that they may contain milk. :-(
Thank you for the post! I was holding off on purchasing these until I knew the actual GF status of the cookies:) You are wonder woman in searching out these great details!
Thanks for this post and contacting TJ’s. I tried the cookies for the first time last week and I’ve eaten about half the box already (with about 2-3 cookies a day). So far, no ill effects! Homemade cookies are of course always nice, but these are still up to the task of filling the “I want a cookie” desire.
Nice to know. I have not been to Trader Joe’s in ages as I have just been making everything. It’s nice to have options and so happy that you did the leg work for us! You’re the best!
Thank you!! I was finally able to purchase GF on a Shoestring and I LOVE IT! I knew I would. :)
Thanks for doing this investigative work. Not only does it give us a new product option (for the no-bake summer months, of course ;) but it also gives us tips on how to do our own investigative work.