I’ve been keeping something from you, and it’s finally time to spill the beans! Plus, I need YOUR help to take things to the next level. Can I count on you to help get great gluten free baking on The TODAY Show?! About 5 weeks ago, I filmed a video with a producer for the Weekend TODAY Show and a fabulous blogger in her own right, Patrice Poltzer of Furst Bites. Now it’s finally LIVE on Today.com, and if we flood it with web traffic and share it on Facebook, Twitter, Pinterest and any other social sharing you like, the powers that be at NBC might just put it on the air!
Will you help give gluten free the mainstream media presence it deserves? All you have to do is go to the article on Today.com, then comment and social share like crazy!
Patrice lives in Brooklyn, New York with her husband, Olly, and their adorable little boy, Jenson. Her blog chronicles her son’s discovery of food and restaurants, and, perhaps most importantly for us, Patrice just gets it when it comes to gluten free eating. She understands what the media sometimes have trouble figuring out: that gluten free food matters not just for those of us who eat gluten free, but for everyone else in our lives—especially when it comes to raising a gluten free child. It takes a village, from the grandparents who want to make their grandchild a cookie to the friends and neighbors who want to host a gluten free kid for a playdate or a birthday party. So Patrice came to my house in the suburbs and we filmed this spot to prove how easy it is to make great gluten free food, so that gluten free kid in your life never, ever has to feel left out.
We took the recipe for Gluten Free Thin Mints-style “Girl Scout Cookies” from page 42 of Gluten Free Classic Snacks (full recipe on Today.com!), and made them together in my kitchen (that’s where you can find me all day, every day!)
Patrice and I mixed up the few ingredients it takes to make Thin Mints…
Then cut out and baked the cookies. We chatted along the way about how easy it all was, and how important it was for gluten free cooking and baking to be seen in the proper light. There are still people who think that gluten free cookies taste like cardboard. Can you believe that?!
Patrice was sold the minute she tasted the cookies. Plus, at the end of the video, you’ll even see her adorable little boy taste a gluten free Thin Mint and give it the thumbs up! Jenson doesn’t know what gluten is, or that it was missing from his cookie. He’s just a sweet kid, eating some Thin Mints.
I also took the opportunity to show off the gluten free Pop Tarts from page 223…
The Savannah Smiles from page 34…
And the Samoas (Caramel deLites) from page 36. It’s not every day that The TODAY Show stops by my house. I couldn’t leave anything to chance! I had to bring out the Gluten Free Classic Snacks brigade!
In case you’re wondering how we made all this happen, it is all due to the sheer genius of Michael Galvan, who produced and shot the entire video with one camera yet somehow made it seem like it was a 3-camera shoot, then edited it down to make us all look like it was done in one seamless take. Special thanks to my husband, Brian, whose friendship with Michael and deeply abiding belief in the work we do here on the blog and in the Gluten Free on a Shoestring Cookbooks is the engine behind it all. The fact that Patrice and her son are ridiculously photogenic, and that Patrice was willing to take the time to understand the gluten free community and what we need? That didn’t hurt either. :)
Now go on! Visit the piece on Today.com and SHARE SHARE SHARE the link on your favorite social media. Let’s not let this opportunity to show all of America how great gluten free food should be slip away!